NEW YORK (Reuters) - "The New York Times Co said on Monday it will end its paid TimesSelect Web service and make most of its Web site available for free in the hopes of attracting more readers and higher advertising revenue.
TimesSelect will shut down on Wednesday, two years after the Times launched it, which charges subscribers $7.95 a month or $49.95 a year to read articles by columnists such as Maureen Dowd and Thomas Friedman.
The trademark orange "T's" marking premium articles will begin disappearing Tuesday night, said the Web site's Vice President and General Manager Vivian Schiller.
The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising."
TRANSLATION: Who in their right mind would PAY to read ANY of the Times columnists?
The answer was: NOBODY. The only wise thing to do should have been to find better columnists, but a strange thing happened on the way to these forums.
There aren't any liberal columnists worth reading let alone paying for. So the only choice the Times had was to make like it never happened...they're good at that by the way...and open the floodgates so people can at least LAUGH at MoDo for free.
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