Chevalier will work to continue Winchester Ammunition's solid product reputation in the marketplace and explore opportunities that increase the recognition of the brand across all market segments. The agency has extensive knowledge and a long history with hunting, shooting and law enforcement markets that will be utilized fully by Winchester. Chevalier's scope of work will include public relations efforts in print, television, web, radio and special events.
"Chevalier's experience, track record, focus and broad range of services in the outdoors industry made them the obvious choice to lead our public relations efforts," said Greg Kosteck, Director of Winchester Marketing. "We feel that they are well-qualified to help Winchester achieve its goals in 2008 and into the future.
Greg Chevalier, President of Chevalier Advertising, Marketing & Public Relations, is also looking forward to working with Winchester, "Chevalier is extremely pleased with the confidence Winchester has placed in our agency. We are eager to work with this great company to create public relations campaigns that will build upon the brand's strong tradition."
Winchester Ammunition represents a long and responsible heritage of commitment, pride and high-quality products. Over the past 140 years, it has also become an industry leader in conservation and conservation issues."
Blah, blah, blah. Wanna free tip guaranteed to triple your sales of handgun cartridges?
Easy one. Stop the dealers from hoarding Ranger-T's, bragging on how they're meant ONLY for law enforcement but you can have a box for only twice what you'd expect to pay. I know, I know, LE needs to be fooled time and again that they've got something super-dee-duper special that no other human being on the planet could handle, let alone purchase, but they'd order them anyway because the rounds work just fine, so why not simply make MORE to sell to us lowly civvies.
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