Friday, June 19, 2009

Take Two Circular Oats And Call Me In The Morning

FDA Takes Cheerios to Task for Boastful Labels

"President Obama isn't just rewriting rules regulating the environment and the financial markets -- he is also going after the food industry.

Target and example No. 1: Cheerios.

"Based on claims made on your product's label," the FDA said in a letter to manufacturer General Mills, "we have determined (Cheerios) is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation and treatment of disease."

If the government's enforcement action against Cheerios were to hold up, the cereal would be pulled from grocery shelves and consumers would need a prescription to buy a box of those little oats."

Wonders-Never-Cease time.

Those Cheerios ads really tick me off, being forced to listen to their outrageous bullswaddle while awaiting House to come back on, so I sorta, kinda agree with the statement that King Obo The First and his court is making. But all I'd ask General Mills is that they go back to saying how scrumptious the stuff may or may not be and leave the cholesterol shtick where it belongs. In those OTHER horrid commercials that tout heavy duty meds like so many M&M's.

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