Just when I thought I'd scream if I saw one more advertisement or story about losing weight...New Years Resolution Fall-Out...Dennis The Peasant returns to blogging with the announcement that he's been dieting.

But Den follows this up with a rip-roaring full frontal assault on the absolute lack of savvy seeping from the GRAVITAS monster otherwise known as Pajamas Media.

..."here it is...
The Big Scoop on how Pajamas Media is going to give advertisers orgasms! And it's big enough (the scoop... not the orgasm) that I'm breaking it into three seperate parts...
A businessman who had contacted Pajamas Media and requested an advertiser's kit in mid-November finally got - well - the following Power Point presentation in mid-January. He sent it to me because he couldn't believe what he'd received. Beyond the fact that Pajamas Media couldn't turn around a request for an advertiser's kit (which this sure as spoot ain't) in under 60 days, it seems - and this is incredible to me - that as of mid-January, 2006 the company still doesn't have a real advertiser's kit."

Dennis presents an in-depth study of how NOT to launch a start-up company by using examples from the PJ's. I at first was calling to call bullswaddle, thinking that old Den was trying to slip a fast one by us, but it looks to be for real. They went to war and no one remembered to bring the ammo.

Fucking incredible.

All of them CANNOT be this dumb. For chrissake couldn't they have just read a book or asked a friend? As part of two different start-ups I can vouchsafe everything Dennis has said to be spot-on. Newbees AGONIZE over every last detail when going into business. They personalize their ad-kits to suit the perspective client, they have specialists in their individual areas of responsibility tailoring and catering to the needs of advertisers.

But not the GRAVITAS monster that ate blogdom.

But okay, so you forgot the most important thing to do. Shit happens. You've spent your time on making every last damnable thing so frickin sophisticated that the folks with the product and the cash give you a gentle nudge because you've shown them your messkit ain't nothing to sneeze at.

Right?

Look at the insert. "Blogs are viewed as a good place to measure buzz..."

What? How about "Blogs are a fantastic place to both measure AND create Buzz!"

This shit is easy, kids. And when they fuck up the easy the hard will drop them like getting hit with a ton of bricks.

Cannot make this stuff up. IowafrickinHawk couldn't do a parody half as funny as PJ's reality.

Dennis, you have no idea how lucky you are that Roger screwed you over. Imagine being there and trying to sort out this mess.