Hahahahahahahahaha. Cough. Ahem. Why, how dastardly of them.
LOS ANGELES (Reuters) - Sony Corp. said on Tuesday it had pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player and apologized to anyone offended by the ad, which critics dubbed racist.
A billboard ad in the campaign -- which Sony said was launched in the first week of June and created locally and exclusively for the Dutch market -- portrayed a white woman aggressively grabbing the face of a black woman and read "PlayStation Portable White is Coming."
Sony said that the Netherlands campaign intended to highlight the color contrast between the existing black PSP and the new ceramic white PSP.
Instead, the ad campaign riled California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.
Those critics condemned Sony's use of the racially charged photo to sell a product and said it recalled an age and time when black people were portrayed in minstrel shows.
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