Saturday, August 16, 2008

NBC: Do As We Say Not As We Do

NBC Beijing Olympic Set Air Conditioned -- Outdoors

The NBC family of networks has no problem showing viewers how to save the planet. But if it is a muggy, smoggy 85 degrees, as is the forecast for Beijing this week, consider looking elsewhere for eco-inspiration.

WTHR, the NBC affiliate for Indianapolis, reported from Beijing and described the NBC set used for the network's two highest rated news broadcasts, “NBC Nightly News” and “Today,” as air conditioned – even though it is outdoors.

“The set is outside, but air conditioning vents make the weather bearable,” Anne Marie Tiernon wrote for WTHR Eyewitness News on August 14.

Even NBC “Today” co-host Matt Lauer remarked about the air conditioning, but said it was still uncomfortable even with it.

“The first couple of nights even with the air conditioning it was steamy in here, but we've been lucky ever since,” Lauer said to WTHR. “It’s been overcast some days, takes the temperature down. We call it fog smog.”

Last fall, the network performed a publicity stunt on its November 4 broadcast of its highly rated Sunday Night NFL Football show, “Football Night in America.” The broadcast used limited lighting for the broadcast and even went completely dark for the final moments of the program.

The effort was to raise awareness and set an example for the rest of the country, however, the same example isn’t being set for the broadcast from the world’s biggest polluter, China.

Difficult to watch NBC's kiss-ass love affair with China but as far as its phony green-is-universal claim goes, hell, who didn't know they were hypocrites.

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