Ex-Secretary Gets 8-Year Sentence for Trying to Sell Coke Secrets to Pepsi
Joya Williams, 42, had faced up to 10 years in prison on the single conspiracy charge in a failed scheme to sell the materials to rival Pepsi (PEP) for at least $1.5 million. She was convicted Feb. 2 following a jury trial in U.S. District Court in Atlanta, where The Coca-Cola Co. is based."In sparing no expense, Messenger has uncovered the secret Coke Company Formula that Ms Williams was attempting to sell to Pepsi!
...Taste, schmaste. Get celebrities to endorse the various products, advertise the hell out of the brands needing a push, and try to keep them from smelling too bad..."