Sunday, April 06, 2008

Vodka Maker Apologizes for Ad Depicting Southwest as Part of Mexico

MEXICO CITY — "The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

But the ads, which ran only in Mexico and have since ended, came as the United States builds up its border security amid an emotional debate over illegal immigration from their southern neighbor.

More than a dozen calls to boycott Absolut were posted on, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line."

Interesting that the ad was featured in Mexico, the map in spanish, but the tag line written in English.

Now, could they have been THAT clueless about so touchy a subject? Since Absolut was recently sold to a French company I sort of doubt it.

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