So if you've a mind to, click the above link, scroll down half inch or so past mid-page, then look into the All Things Media Related section.
From that point you can learn what's been going on, over at ShopNBC no less, and how bunko artists have infiltrated the shopping networks.
Not that WATCHLORDS is a one trick pony. Lots of good scoop on the art of watchmaking. Seems to me that some fella's who like guns and knives and all that schtick, are also watch dudes too.