(picture circa 1975. There are no present day photographs of Mr. James A. Frost available to anyone but family members, as per government regulations regarding posting likenesses of individuals who appear to have starred in, or been horribly mutilated in a Snuff-Film)
BUT ABOVE ALL...
Here's how they make a profit. For the bigger deals, Frost actually prices the product at close to his cost, and makes his money on the freight.
Several times, Todd Boone has let it slip that "So you order the nahves at a buck apiece and throw in a dollar a nahff to cover our shipping charges..."
For example, and why they get so few returns: 100 knives...100 bucks. And 100 bucks for shipping. Even with "Flex Pay" a customer is going to lay out $150 to get those 100 knifes, then owe Frost another $50 for the second installment. Return the shipment? Still have to pay the freight...BOTH ways and don't think you're going to search around for a cheap deal from Fed Ex or UPS, either.
Frost stipulates HOW the knives are to be returned, so at a minimum those 100 blades will cost you close to $200 coming then going back.
That's $300 for those 100 knives, when blade-lust has the illiterate clientele just thinking about that list price of only $100. So basically, sending them back means you've paid out $200 just to take a look at the knives. Much better off at least trying to sell some of them.
Cost to Frost? $80 for the blades, maybe $50 for the shipping because he gets good deals from his shippers due to the fact that he sends out some 7 million knives a year.
Volume, volume, then more volume. 7 million pieces of cutlery with an average $.70 profit per item is nothing to sneeze at. And those $12 swords selling for $65 doesn't hurt. Neither does tens of thousands of "Bowie's" made of butter knife steel and selling for 10 times his cost.
There's a reason Frost Cutlery is NOT a member of the Better Business Bureau, kids.