Sunday, September 30, 2007

China Bans TV, Radio Ads for Bras, Underwear

So you won't see this picture in China.

BEIJING — China has banned TV and radio ads for push-up bras and figure-enhancing underwear in the communist government's latest move to purge the nation's airwaves of what it calls social pollution.

No examples were given, but Chinese television channels have increasingly broadcast late-night infomercials featuring scantily clad women, as well as ads for products that claim to boost sexual performance.

Regulators have already targeted ads using crude or suggestive language, behavior, and images, tightening their grip on television and radio a few weeks ahead of a twice-a-decade Communist Party congress at which some new senior leaders will be appointed.

The latest ban by the State Administration of Radio, Film and Television, or SARFT, also bans advertisements for sexual aids including tonics and sex toys, along with "inelegant images" in ads for what it referred to simply as "adult products."

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